Consumer (B2C) Mailing Data Lists


High Quality consumer (B2C) mailing data lists by Marketing Fuel

Consumer (B2C) mailing data lists, for consumers a mailshot allows a large spread to be delivered with a call to action leaving each lead free of any pressure to buy. Something as simple as a newsletter through the post can be just the call to action potential leads need and leaves them with a choice, to act upon your offers or not. Choice or the ability to choose is still of great value in the modern day, especially when advertising campaigns can attempt to press consumers to make hurried decisions.

Direct mail can serve as a ‘fire and forget’ form of marketing in that once a mailshot has been sent it leaves the ball squarely in the lead’s court to follow up on a call to action. Whilst it can be harder to track the results of a mailshot in the same manner as emails, there is still a chance that each lead will follow up. The reach of a mailshot is arguably greater and stands a higher chance of being looked at due to the fact a lead will have to do so before deciding whether or not they are interested. Mail marketing campaigns can an augmented in this manner, to a certain level of granularity, in order to refine any results and improve the chances of conversion.